An invitation to brands
Which product will be the innovation of 2027?
This autumn ID puts the newest tech in the spotlight. Brands enter their latest products. Our editors review the entries and choose the nominees, and reader votes decide one of the two awards.
Not a look back at what has already proven itself, but a spotlight on what comes next. Entry is free and open to any brand, and the judging rests entirely with our editors.
Our awards
There are two awards, and each can have more than one winner. The editors’ award has no overall winner and no ranking, because a strong autumn produces more than one product worth watching.
Editors’ award
ID Innovatie Award 2027
Any product our editors see as a genuine step forward. There is no ranking, so no second or third place: every product they choose is a winner, and the number depends on the strength of the entries. Reader votes inform the panel but do not decide it, and we publish no running totals while voting is open.
Readers’ award
ID Community Favoriet 2027
The products our readers are most excited about. Unlike the editors’ award, votes decide the ranking here, and there are up to three winners. Reader votes alone determine the result, and we will explain how votes are counted before voting opens.
ID publishes technology journalism every day and has over 1.4 million followers across TikTok, Instagram, YouTube and Facebook. That is the stage. How much of it comes your way depends on how far you get.
Free for every nominee
If your product is nominated
- Your own page on ID.nl about the product, with your images and an editorial write-up
- A Nominee badge and its own verification page on ID.nl. You may use the badge on your website, in press releases and in your online store
- A place in the public vote on ID.nl, promoted through our social channels
- A mention when we announce the nominees
Also free
If your product wins
- Your own article on ID.nl about the winning product, written by our editors
- For an editors’ award, the panel’s reasoning alongside it, so readers see why the product won
- A place on the winners page and in the awards announcement
- A mention in the ID newsletter
All of that is free and separate from the judging. Brands with a nominated product can buy optional paid promotion, such as video or an article we produce and distribute, but that is offered only once nominations have been decided. It carries no weight in the judging, and the editorial panel is not told which brands are interested.
The rules
New, or only just out
Not on sale yet, or on sale for no more than three months. These awards are for what is coming and what has only just arrived.
Make the case
What can this product do that competing products cannot? This is what our editors assess, so make the case clearly in your entry.
3 product images, may follow later
Not required to submit: you can add them later through your entry link. A definitive nomination needs 3 images, each at least 2000 pixels wide. Video and supporting documents are welcome too.
Embargo is fine
We keep your entry confidential and publish nothing about the product before the embargo date and time you set.
How it works
- 1
Entry
Complete the entry form by 11 September 2026 at 23:59 CEST. Allow about fifteen minutes.
- 2
Editorial review and nominations
An editorial panel reviews every entry for innovation. Each nominated product receives its own page on ID.nl and a Nominee badge.
- 3
Reader voting
Voting opens on 14 September 2026 at 09:00 CEST and closes on 30 September 2026 at 23:59 CEST. It runs on ID.nl and is promoted across our social channels.
- 4
Winner announcement
We announce the winners on 8 October 2026 at 10:00 CEST, with an article on ID.nl for every winning product.
Independence
Entry and nomination are free. Our editors choose the nominees and the winners of the editors’ award, and reader votes choose the winners of the readers’ award. Brands with a nominated product can buy optional paid promotion afterwards, but that is offered only once nominations have been decided and has no bearing on them. The editorial panel is not told which brands are interested.
Questions about entering or about the programme? Email red@id.nl.